Dr. Usha Rajagopal — Plastic Surgery, Aesthetic Medicine & Longevity PR Case Study

Category: Medical / Aesthetic Medicine / Longevity / Women’s Health / Expert Positioning

Overview

Dr. Usha Rajagopal is a board-certified plastic surgeon, founder of San Francisco Plastic Surgery & Laser Center, and a nationally recognized expert in aesthetic medicine, regenerative wellness, and women’s health.

With decades of clinical experience, she is regularly cited by national media as a trusted source on cosmetic surgery trends, beauty innovation, sexual wellness, and emerging longevity and regenerative treatments.

Objective

To position Dr. Rajagopal as a leading national expert voice across aesthetic medicine, longevity, and women’s wellness by securing recurring media commentary, trend-driven press placements, and high-authority expert citations.

Strategy & PR Approach

We developed an expert positioning strategy focused on expanding Dr. Rajagopal beyond traditional plastic surgery media into broader national conversations around beauty, wellness, and longevity.

Core components included:

  • Securing ongoing expert-source placements in national and tier-one media

  • Developing educational commentary translating complex procedures into consumer-friendly insights

  • Positioning her as a leading voice in aesthetic medicine and preventative aging

  • Expanding visibility into women’s health, sexual wellness, and regenerative medicine

  • Leveraging trend cycles in beauty, wellness, and cultural aesthetics reporting

Media Coverage (Selected Results)

Dr. Rajagopal has been featured or cited as an expert source in leading national publications including:

  • The New York Times

  • The Wall Street Journal (Buy Side)

  • Forbes

  • Allure

  • Women’s Health

  • Harper’s Bazaar

  • People

  • Yahoo!

  • HuffPost

  • Byrdie

  • Glamour

  • NewBeauty

  • W Magazine

  • Robb Report

  • CBS News

Outcomes

  • Established Dr. Rajagopal as a go-to national expert on aesthetic medicine and cosmetic surgery trends

  • Secured recurring commentary across beauty, wellness, and national news cycles

  • Expanded her authority beyond plastic surgery into longevity, regenerative health, and sexual wellness

  • Positioned her as a trusted source for consumer-facing explanations of aesthetic treatments

  • Increased visibility across both medical and lifestyle media ecosystems

Key PR Angles That Performed Well

  • The future of aesthetic medicine and preventative aging

  • Cosmetic surgery trends shaping consumer beauty behavior

  • The rise of non-surgical aesthetic treatments and innovation

  • Longevity-focused wellness and regenerative health science

  • Women’s sexual wellness and intimate health education

  • Patient safety and informed decision-making in cosmetic procedures