Happy V — PR Case Study: Women’s Health, Femtech & Intimate Wellness Brand Building
Category: Wellness / Femtech / Intimate Health / DTC Healthcare
Overview
Happy V is a women’s health and intimate wellness brand focused on reshaping conversations around vaginal health through education, science-backed products, and stigma-free storytelling. Positioned at the intersection of femtech, sexual health education, and direct-to-consumer healthcare, the brand works to normalize and modernize intimate wellness.
Objective
To build Happy V into a category-defining women’s health brand by securing sustained national media coverage, establishing founder authority, and embedding the brand within the broader femtech and wellness movement.
Strategy & PR Approach
We led full-scale PR strategy from early launch through multi-year brand building, focusing on authority, education, and cultural relevance.
Core pillars included:
Launch positioning across wellness, lifestyle, and women’s health media
Founder-led storytelling to humanize the brand and drive editorial relevance
Education-first narratives around vaginal health, microbiome balance, and stigma reduction
Evergreen media strategy across probiotics, intimate wellness, and preventative health
Continuous cultural pitching aligned with femtech growth and women’s health awareness
Media Coverage & Press Highlights
Happy V has secured 100+ placements across top-tier national, wellness, healthcare, and lifestyle media, including:
Tier 1 National & Major Media
Forbes
Yahoo!
MSN
NBC
New York Times (coverage mentions in women’s health reporting)
New York Post
Oprah Daily
People en Español
Wellness, Beauty & Lifestyle Leaders
Women’s Health
Prevention
Shape
Cosmopolitan
Refinery29
Good Housekeeping
Glamour / Glam.com
Well+Good
The Zoe Report
HelloGiggles
Founder & Brand Story Features
Fortune — founder feature on normalizing vaginal wellness
Hispanic Executive — Latina entrepreneurship and wellness innovation
MITU — founder-led women’s health storytelling
HOLA! US — women entrepreneurs spotlight
Business Insider — founder and industry roundups
AdExchanger / AdWeek / PR Week — marketing + DTC category coverage
Product & Expert Roundups
Yahoo! (multiple features and roundups across wellness + probiotics)
SheKnows
Oprah Daily
Good Housekeeping
Prevention
Sports Illustrated
ABC / regional broadcast features
Digital, Syndication & High-Reach Distribution
MSN
AOL
Apple News
MSN syndicated wellness coverage
MSN / Yahoo! syndicated product roundups and gift guides
Specialty & Cultural Media
Latina-focused publications (BeLatina, HipLatina, Hola!, etc.)
Miami New Times (print + digital feature coverage)
Refresh Miami (startup profile feature)
Grit Daily (founder + impact storytelling)
Outcomes
Established Happy V as a recognized voice in women’s intimate wellness and femtech
Sustained multi-year visibility across national, wellness, and healthcare media
Positioned founder as a recurring expert in women’s health reporting
Built category authority in vaginal health education and probiotic wellness
Achieved continuous presence across seasonal, evergreen, and cultural health narratives