Case Studies

Brands We Help Get Noticed

Trusted by growing brands to secure media coverage, build backlinks, and increase online visibility.

Friendly Diamonds — PR Case Study: Lab-Grown Diamond & Luxury Jewelry Brand Building

Overview

Friendly Diamonds is a direct-to-consumer lab-grown diamond engagement ring brand redefining modern fine jewelry through ethical sourcing, customization, and a digital-first shopping experience. Positioned at the intersection of sustainable luxury and digital retail, the brand aims to modernize how consumers discover and purchase engagement rings online.

Objective

To build national visibility and editorial credibility for Friendly Diamonds within the rapidly expanding lab-grown diamond category, while establishing the brand as a trusted authority in sustainable engagement ring shopping.

Strategy & PR Approach

We led ongoing PR strategy and media positioning focused on elevating Friendly Diamonds as a category leader in modern fine jewelry.

Key components included:

  • Positioning the brand within the cultural shift toward lab-grown diamonds and sustainable luxury

  • Developing evergreen editorial narratives around affordability, transparency, and customization

  • Securing product, expert commentary, and feature coverage across fashion, bridal, and lifestyle media

  • Maintaining year-round visibility aligned with engagement season, gifting periods, and holiday shopping cycles

Media Coverage (Selected Results)

Friendly Diamonds has been featured across national and lifestyle publications including:

  • Forbes — editor-curated engagement ring and affordable luxury jewelry roundups

  • ELLE — “best places to buy lab-grown diamonds” expert features

  • People — coverage on the rise of lab-grown diamonds in modern engagement rings

  • US Weekly — features on transparent engagement ring shopping trends

  • Men’s Health — Valentine’s Day gift guide inclusion

  • Katie Couric Media — editorial review on buying engagement rings online

  • Brides.com, Inside Weddings, Southern Bride, Wedding Chicks — bridal and seasonal gift guide coverage

  • The Zoe Report, Haute Living, Fashion Week Daily — trend and luxury jewelry features

  • MSN, Apple News, NewsBreak, Green Matters, Digital Journal — syndicated digital distribution and consumer trend amplification

Key Outcomes

  • Sustained national visibility across top-tier fashion, bridal, and lifestyle media

  • Positioned Friendly Diamonds within the mainstream conversation around lab-grown diamonds

  • Established recurring seasonal media presence across engagement and gifting cycles

  • Strengthened brand authority in the sustainable luxury jewelry category

High-Performing PR Angles

  • The rise of lab-grown diamonds as the modern engagement ring standard

  • Ethical and transparent luxury in fine jewelry

  • Customization-driven engagement ring shopping experiences

  • The shift from traditional retail jewelry to digital-first diamond buying

  • Sustainable luxury becoming a mainstream consumer expectation

Happy V — PR Case Study: Women’s Health, Femtech & Intimate Wellness Brand Building

Category: Wellness / Femtech / Intimate Health / DTC Healthcare

Overview

Happy V is a women’s health and intimate wellness brand focused on reshaping conversations around vaginal health through education, science-backed products, and stigma-free storytelling. Positioned at the intersection of femtech, sexual health education, and direct-to-consumer healthcare, the brand works to normalize and modernize intimate wellness.

Objective

To build Happy V into a category-defining women’s health brand by securing sustained national media coverage, establishing founder authority, and embedding the brand within the broader femtech and wellness movement.

Strategy & PR Approach

We led full-scale PR strategy from early launch through multi-year brand building, focusing on authority, education, and cultural relevance.

Core pillars included:

  • Launch positioning across wellness, lifestyle, and women’s health media

  • Founder-led storytelling to humanize the brand and drive editorial relevance

  • Education-first narratives around vaginal health, microbiome balance, and stigma reduction

  • Evergreen media strategy across probiotics, intimate wellness, and preventative health

  • Continuous cultural pitching aligned with femtech growth and women’s health awareness

Media Coverage & Press Highlights

Happy V has secured 100+ placements across top-tier national, wellness, healthcare, and lifestyle media, including:

Tier 1 National & Major Media

  • Forbes

  • Fortune

  • Yahoo!

  • MSN

  • NBC

  • New York Times (coverage mentions in women’s health reporting)

  • New York Post

  • Oprah Daily

  • People en Español

Wellness, Beauty & Lifestyle Leaders

Founder & Brand Story Features

  • Fortune — founder feature on normalizing vaginal wellness

  • Hispanic Executive — Latina entrepreneurship and wellness innovation

  • MITU — founder-led women’s health storytelling

  • HOLA! US — women entrepreneurs spotlight

  • Business Insider — founder and industry roundups

  • AdExchanger / AdWeek / PR Week — marketing + DTC category coverage

Product & Expert Roundups

  • Yahoo! (multiple features and roundups across wellness + probiotics)

  • SheKnows

  • Oprah Daily

  • Good Housekeeping

  • Prevention

  • Sports Illustrated

  • Health.com

  • ABC / regional broadcast features

Digital, Syndication & High-Reach Distribution

  • MSN

  • AOL

  • Apple News

  • MSN syndicated wellness coverage

  • MSN / Yahoo! syndicated product roundups and gift guides

Specialty & Cultural Media

  • Latina-focused publications (BeLatina, HipLatina, Hola!, etc.)

  • Miami New Times (print + digital feature coverage)

  • Refresh Miami (startup profile feature)

  • Grit Daily (founder + impact storytelling)

Outcomes

  • Established Happy V as a recognized voice in women’s intimate wellness and femtech

  • Sustained multi-year visibility across national, wellness, and healthcare media

  • Positioned founder as a recurring expert in women’s health reporting

  • Built category authority in vaginal health education and probiotic wellness

  • Achieved continuous presence across seasonal, evergreen, and cultural health narratives

Kinside — PR Case Study: B2B HR Tech Platform Redefining Childcare Benefits & Workforce Retention

Category: B2B SaaS / HR Tech / Workforce Benefits / Childcare Infrastructure

Overview

Kinside is a venture-backed childcare benefits and marketplace platform helping employers, parents, and childcare providers solve access, affordability, and enrollment in early childhood care.

Positioned at the intersection of HR tech, workforce benefits infrastructure, and family support systems, the company addresses childcare as a core barrier to workforce participation and retention.

Objective

To establish Kinside as a category-defining B2B childcare and workforce infrastructure company by securing top-tier business and technology media coverage, elevating founder authority, and positioning childcare as a strategic employer responsibility.

Strategy & PR Approach

We led strategic PR positioning focused on shifting Kinside from a consumer-facing childcare marketplace narrative to a workforce infrastructure and HR tech category leader.

Core elements included:

  • Launch and scale positioning within HR tech and employee benefits ecosystems

  • Founder storytelling and thought leadership for CEO Shadiah Sigala

  • Reframing childcare as a macroeconomic workforce participation issue

  • Consistent business and tech media engagement across funding and growth milestones

  • Narrative development around employer-sponsored childcare as a retention strategy

Media Coverage (Selected Results)

Kinside secured coverage across top-tier business, tech, and national media including:

Awards & Recognition

Kinside and its founder received recognition across major industry lists and awards, including:

Outcomes

  • Positioned Kinside as a category leader in employer-sponsored childcare benefits

  • Elevated CEO Shadiah Sigala as a leading voice in workforce equity and childcare innovation

  • Secured consistent visibility across funding, growth, and category leadership cycles

  • Strengthened narrative framing of childcare as core workforce infrastructure

  • Increased relevance in HR tech, future-of-work, and employer benefits conversations

Key PR Angles That Performed Well

  • Childcare as missing infrastructure in workforce retention

  • Employers as stakeholders in solving childcare access

  • Childcare as a core employee benefit, not a lifestyle perk

  • Founder-led HR tech built from lived experience as working parents

  • The rise of family-support benefits in competitive talent markets

Shibumi Shade — Outdoor Recreation Brand PR Case Study (Category-Defining Consumer Product)

Category: Consumer Products / Outdoor Lifestyle / DTC / Recreation Innovation

Overview

Shibumi Shade is a category-defining outdoor recreation brand known for its wind-powered beach canopy system. What began as a simple solution to a common beach frustration evolved into one of the fastest-growing outdoor lifestyle brands in the United States, with widespread adoption on beaches nationwide.

The brand sits at the intersection of consumer product innovation, outdoor recreation, and modern DTC brand building.

Objective

To elevate Shibumi Shade beyond a product-focused story into a nationally recognized consumer brand narrative by securing business, entrepreneurship, and lifestyle media coverage that positioned the company as a category creator in outdoor recreation.

Strategy & PR Approach

We led founder-driven PR strategy focused on transforming Shibumi from a product innovation story into a broader entrepreneurship and category-disruption narrative.

Core components included:

  • Founder and entrepreneurship storytelling across business media

  • National visibility in business, startup, and consumer lifestyle press

  • Positioning Shibumi as a category-defining innovation in outdoor recreation

  • Narrative development around product simplicity, design innovation, and organic brand growth

  • Media strategy aligned with seasonal outdoor and travel behavior cycles

Media Coverage (Selected Results)

Shibumi Shade secured coverage across major business, entrepreneurship, and outdoor media, including:

  • Forbes — founder and brand growth feature coverage

  • Axios — regional business success story highlighting category dominance

  • Inc. — entrepreneurship and startup growth narrative

  • Outside Magazine (digital) — outdoor recreation and product innovation coverage

Outcomes

  • Positioned Shibumi Shade as a category-defining brand in outdoor recreation

  • Elevated founders as recognized entrepreneurs in national business media

  • Established consistent storytelling around innovation and product-led category creation

  • Strengthened brand authority within consumer lifestyle and outdoor markets

  • Supported sustained visibility across seasonal outdoor and travel media cycles

Key PR Angles That Performed Well

  • The startup that reinvented the beach umbrella category

  • How a simple product idea became a nationwide consumer phenomenon

  • Innovation through simplicity in outdoor recreation design

  • The rise of category-creating DTC outdoor brands

  • From beach frustration to cult-favorite consumer product"

Boop — AI Travel & Bookable Experiences Platform PR Case Study

Overview

Boop is an AI-powered travel platform that transforms real travel experiences into shareable, personalized, and bookable itineraries. Founded by former Meta and Microsoft executive Nancy Li Smith, the platform blends AI technology with social trust, enabling users to discover travel based on real experiences rather than generic recommendations.

The company sits at the intersection of AI, travel planning, and the creator economy.

Objective

To establish Boop as a differentiated voice in the emerging AI travel category by securing launch visibility, building founder authority, and positioning the platform as a human-first alternative to traditional AI trip-planning tools.

Strategy & PR Approach

We led launch and ongoing media relations focused on differentiating Boop within the rapidly expanding AI travel and experience economy landscape.

Core components included:

  • Launch and company announcement strategy for category introduction

  • Founder storytelling and executive visibility for Nancy Li Smith

  • Thought leadership and podcast strategy focused on AI and travel innovation

  • Consumer travel and lifestyle media placements

  • Positioning Boop at the intersection of AI, creator economy, and Gen Z travel behavior

Media Coverage (Selected Results)

Boop secured coverage across leading travel, lifestyle, and consumer media including:

Founder Visibility & Thought Leadership

  • Positioned founder Nancy Li Smith as a former Meta and Microsoft executive building a new model for travel discovery

  • Secured podcast interviews and founder features focused on AI, travel innovation, and the future of planning

  • Elevated executive voice within conversations around creator monetization and travel personalization

Outcomes

  • Established Boop as a differentiated AI travel platform focused on real experiences vs. generic AI-generated itineraries

  • Generated sustained launch visibility across travel and consumer media

  • Positioned the brand within broader conversations around experiential travel and the creator economy

  • Strengthened founder authority in AI, travel innovation, and consumer tech storytelling

  • Helped define Boop’s category positioning as a social, trust-based alternative in AI travel planning

Key PR Angles That Performed Well

  • Why travelers trust real itineraries over AI-generated recommendations

  • The future of travel planning is social, personalized, and bookable

  • Turning travel experiences into a creator-driven economy

  • How AI reduces friction in travel decision-making

  • Why Gen Z prioritizes experiences over possessions

Dr. Usha Rajagopal — Plastic Surgery, Aesthetic Medicine & Longevity PR Case Study

Category: Medical / Aesthetic Medicine / Longevity / Women’s Health / Expert Positioning

Overview

Dr. Usha Rajagopal is a board-certified plastic surgeon, founder of San Francisco Plastic Surgery & Laser Center, and a nationally recognized expert in aesthetic medicine, regenerative wellness, and women’s health.

With decades of clinical experience, she is regularly cited by national media as a trusted source on cosmetic surgery trends, beauty innovation, sexual wellness, and emerging longevity and regenerative treatments.

Objective

To position Dr. Rajagopal as a leading national expert voice across aesthetic medicine, longevity, and women’s wellness by securing recurring media commentary, trend-driven press placements, and high-authority expert citations.

Strategy & PR Approach

We developed an expert positioning strategy focused on expanding Dr. Rajagopal beyond traditional plastic surgery media into broader national conversations around beauty, wellness, and longevity.

Core components included:

  • Securing ongoing expert-source placements in national and tier-one media

  • Developing educational commentary translating complex procedures into consumer-friendly insights

  • Positioning her as a leading voice in aesthetic medicine and preventative aging

  • Expanding visibility into women’s health, sexual wellness, and regenerative medicine

  • Leveraging trend cycles in beauty, wellness, and cultural aesthetics reporting

Media Coverage (Selected Results)

Dr. Rajagopal has been featured or cited as an expert source in leading national publications including:

  • The New York Times

  • The Wall Street Journal (Buy Side)

  • Forbes

  • Allure

  • Women’s Health

  • Harper’s Bazaar

  • People

  • Yahoo!

  • HuffPost

  • Byrdie

  • Glamour

  • NewBeauty

  • W Magazine

  • Robb Report

  • CBS News

Outcomes

  • Established Dr. Rajagopal as a go-to national expert on aesthetic medicine and cosmetic surgery trends

  • Secured recurring commentary across beauty, wellness, and national news cycles

  • Expanded her authority beyond plastic surgery into longevity, regenerative health, and sexual wellness

  • Positioned her as a trusted source for consumer-facing explanations of aesthetic treatments

  • Increased visibility across both medical and lifestyle media ecosystems

Key PR Angles That Performed Well

  • The future of aesthetic medicine and preventative aging

  • Cosmetic surgery trends shaping consumer beauty behavior

  • The rise of non-surgical aesthetic treatments and innovation

  • Longevity-focused wellness and regenerative health science

  • Women’s sexual wellness and intimate health education

  • Patient safety and informed decision-making in cosmetic procedures

 

Why Our Clients Choose Fein PR

At Fein PR, we work with brands who want consistent media placements, thought leadership, and SEO-driven PR results. Our clients value:

  • Expert guidance from a seasoned PR consultant

  • High-authority media coverage that drives online visibility

  • Backlinks and SEO support for long-term discoverability

  • A strategic approach that aligns PR with digital growth and AI discoverability

 
 

How We Work With Clients

We provide custom PR strategies tailored to each brand. Whether it’s thought leadership, backlinks, or ongoing PR support, our approach ensures:

  • Regular media placements that boost visibility and credibility

  • Content optimized for SEO and AI discoverability

  • Long-term brand authority in your industry.

 

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